PRESS INFORMATION FROM BINZ UK

Binz Goes Compact

Choosing a new funeral fleet can be hard enough without having to wade through a desktop covered with detailed specification sheets and manufacturer's hyperbole. Which is why Binz UK have come up with a full product dossier for their Mercedes-Benz based model line on CD.

"It's about helping people get straight to the information they need - without placing obstacles in their way", is how marketing director Roberta Smith sums up the appeal of the company's compact electronic brochure on a disk. Going on to make the point that, "Funeral professionals - along with everyone else in this country - are now used to getting information at the touch of a mouse click. To stay in tune with our customers - past, present and future - we have to match these heightened expectations, whilst still managing to deliver vehicle data in a form that helps people make an informed purchasing decision".

Unlike more conventional multimedia productions in this class, the Binz CD allows you to choose which model to view, and which to leave for later. People can step through the various vehicle presentations as quick or as slow as they like. And for those who feel happier with paper-based material, the company has thoughtfully included a full set of its brochures in formats that can readily be printed off as hard-copy. There is even an automatic link to Binz UK's website, through which you can browse the company's latest new and pre-owned vehicle stock list. 

As Roberta Smith explains, "This means that the CD will in a sense always remain 'current', giving you a reason to hold onto it for reference. We anticipate that once people have say, explored the hearse model they are initially interested in, they are just as likely to go back in to find out more about our removal vehicles and limousines, and then perhaps move on to discover what Binz UK's service and parts support operations can offer them".

Ends

Image caption: "Everything you wanted to know about a Binz. Now on CD"

More images and further information at: http://www.aardvarkpr.co.uk/downloads.htm

Editors contact:	Ewan Scott 	Aardvark Associates tel. 01484 864 520 
(mob. 07951 963 433) or 01308 897 911
Company contact:			Binz UK  tel. 0118 975 8999

Please note that this document is for information only and is non-contractual;
both Aardvark Associates and Binz UK - Nilsson Ltd. decline all liability in the case of omissions or errors.