PRESS INFORMATION - FROM BINZ UK

Art set to imitate life?

It isn't something that the biggest of publicity seekers would dream of making capital out of. It just wouldn't be right. However, funerals are one of the three big days in one's life. Increasingly, there is a return to celebration and showmanship and with that comes a demand for style.
 
When it comes to top people, only the top car will do, and increasingly fleeting glimpses of sleek Mercedes-Benz based extended-chassis hearses and limousines from Binz have been seen at a growing list of high-ranking funerals both here and abroad.
 
Now art is imitating life and the Binz marque is fast becoming a must have for film production companies looking to add yet another dimension to the lives led by some of our best-loved TV characters.

Recent credits include BBC's Hotel Babylon, East Enders, ITV's Emmerdale, Coronation Street, and the flagship detective drama Lewis.

The contemporary lines of the Binz hearse in particular, means that unlike its competitors it lends itself to being filmed. Its graceful curves and panoramic optically-clear glass viewing windows, suggesting more than just a final taxi ride.

It is said that for something to become truly fashionable, it has first to be seen on our TV screens and in the pages of the upmarket glossies. Whilst Binz's iF Design award winning and Type Approved hearses and limousines can never play more than a supporting role to the real drama that is everyday life - their understated elegance can still lend a stylish backdrop of gravity and symbolism to those occasions that demand it. 

ENDS

Picture Caption: Binz as TV peoples' last ride - a case of art imitating life?

Editors' contact: Ewan Scott 		Aardvark Associates tel. 01484 864 520 
(mob. 07951 963 433) or 01308 897 911
Company contacts:			Binz UK  tel: 0118 9758 999

Please note that this document is for information only and is non-contractural;
both Aardvark Associates and Binz UK - Nilsson Ltd. decline all liability in the case of omissions or errors.