Brand philosophy supporting every baby’s journey

NUK PHILOSOPHY

From the very first moments together, parents want above all to nurture their baby’s natural, healthy development. NUK is here to guide and support you, parents, empowering you to confidently foster your baby's individuality and innate rhythm, step by step.

70 YEARS ALONGSIDE BABIES

For over seven decades, NUK has been a steadfast companion for families worldwide. Our 70-year legacy is built on a deep, priorisation of babies' natural development, consistently translating scientific insights into innovative products. We are proud to have supported generations of parents and children, learning and growing together, every single day.

Discover our biography

When it comes to decisions for your baby, trust matters above all. With NUK, parents can feel confident that they’re making the right choices for their baby. Our unwavering commitment to quality and safety is why hospitals and clinics trust NUK more than any other brand in the baby feeding and soothing category.

Designed for babies

Our feeding and soothing solutions are not just products; they are meticulously designed to follow nature’s example. By understanding and respecting babies' natural reflexes and development, NUK helps babies go their own way—comfortably and confidently, step by step.

Confidence for parents

Parenthood is a beautiful journey filled with questions. NUK empowers you with products born from expertise and care, giving you peace of mind. We aim to equip you with the tools to nurture your baby's natural development, helping you feel secure and capable in every choice you make.

Recommended by experts

Our commitment to babies' well-being is continually reinforced by the medical community. NUK products are developed in close collaboration with pediatricians, midwives, and dentists, ensuring they meet the highest standards for healthy development. This expert endorsement underscores our dedication to your child's health.

LET'S WALK THE PATH

OF GROWING UP

TOGETHER

STEP BY STEP - FOR

YOUR BABY'S NATURAL

DEVELOPMENT.

#1 HOSPITAL BRAND IN GERMANY FOR FEEDING*

As the most trusted brand in hospitals and clinics, NUK sets the benchmark for quality and reliability. Every product is rigorously tested and proudly Made in Germany, a testament to our precision engineering, superior materials, and uncompromising standards that parents and professionals depend on.

*Calculation based on teats sold to hospitals by Newell Brands, relative to birth and feeding statistics; www.cdc.gov, www.statista.com

No 1 in Hospital

NUK, NURTURING HAPPY, HEALTHY BABIES

With our feeding and soothing solutions, we follow nature’s example and help babies go their own way, step by step. Our philosophy is simple: to nurture happy, healthy babies through every stage of their natural development. We are your trusted partner, walking alongside you and your little one, celebrating every triumph and milestone. With NUK, embrace the journey of growing up together, knowing you have the very best support.

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